About
It is daily use essential product - Vegetables. We grow a few vegetable varities in our leased farm of 5 acres, a few we source from neighbouring farmers and a few more varieties from the wholesale market. It is customer convenience, coupled with farm fresh vegetables. Being an essential daily item, the customer segment includes all, but typical profile will be " A family, the lady being a homemaker, aged 30 years plus, having two school going kids, eats two meals at home a day," Another segment includes businessmen with joint families / large families. Of course customers are mostly vegetarians.