About
The product we are building right now is called Describe. Essentially, Describe is a ‘contextual-media’ social network aimed at building and popularising a new kind of content format called the Hybrid Content Format or HCF. HCF is an encapsulation of two different content formats into one seamless package that is rich, information-dense and proactively contextual. Based off the HCF package, users will be able to create, distribute and consume richer, highly engaging information online than anywhere else across the connected ecosystems.