About
GoUNESCO is a challenge based around travel to UNESCO World Heritage Sites (WHS). Through gamification, it encourages heritage travel and gives brands an opportunity to connect with a highly engaged, global community of travelers. GoUNESCO started in 2012 with a pilot challenge in India. 50 participants from across the country traveled more than 150,000 miles cumulative over one year and visited 283 WHS in total.